When To Hire A Pro For Your Marketing And When To Do It Yourself
If youre just beginning your small business marketing, the choice between paying to hire a professional to do your small business marketing is a hard one. You probably feel compelled to do everything yourself. Not only will that save you from paying someone elses fees, but youll also have more control.
But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if hiring a professional today seems like a financial stretch. Heres why:
1.Doing your small business marketing yourself from your taxes to your graphic design may seem like its saving you money, but it may not be. Think about what you would be doing if you werent trying to figure out TurboTax or Microsoft Publisher. Would the alternative bring you in more money in the long run? If so, then by all means, hire a professional.
2.Think about your impression of other small business marketing materials. Youve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut at home. What did you think of those businesses? The adage may be that you shouldnt judge a book by its cover, but the fact is that we do. Your prospective customers will judge you by your small business marketing materials. So if you dont have the expertise to make your small business marketing materials professional, by all means hire someone who does.
3.Even if you do have the talent to create professional-looking small business marketing materials, trying to create your website on your own can be risky business. Unfortunately, the world of html, java script, and flash is a complicated one thats most often best navigated by professionals with experience (and computer science degrees!). Website creation packages like Publisher, DreamWeaver, and FrontPage may advertise that theyre easy to use, but unless youre very tech savvy, you may end up creating more problems (like a website thats not search engine friendly the small business marketers worst nightmare!) than solutions.
Fortunately, in todays global world, you dont have to limit yourself to your own town or even country to find a professional to help you with your small business marketing. And while you may not want to hire a tax professional in India to prepare your taxes, there are a lot of service providers in other countries willing and able to do high-quality small business marketing work at a fraction of what youd pay a U.S. provider.
That said, doing your own small business marketing yourself (some of it at least) is not always a bad idea. Creating your own contact lists, for example, is one small business marketing activity you can easily tackle on your own saving you hundreds or thousands of dollars over buying the list from a firm. Fortunately, the Internet offers a wide variety of good advice for do-it-yourself small business marketing.
Brandt Stohr, the Small Business Marketing Genius has brought startup one man operations to billion dollar corporations by using creative marketing techniques rather then investors and capital. Brandt has been helped hundreds of entrepreneurs to get their small businesses exploding with sales without the use of expensive traditional marketing techniques. For more information and a free report on the ten deadly mistakes most small businesses are still making visit Brandt Stohr's site at http://www.smallbusinessmktng.comFarrand Blog1292
Ethelin Blog89838
But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if hiring a professional today seems like a financial stretch. Heres why:
1.Doing your small business marketing yourself from your taxes to your graphic design may seem like its saving you money, but it may not be. Think about what you would be doing if you werent trying to figure out TurboTax or Microsoft Publisher. Would the alternative bring you in more money in the long run? If so, then by all means, hire a professional.
2.Think about your impression of other small business marketing materials. Youve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut at home. What did you think of those businesses? The adage may be that you shouldnt judge a book by its cover, but the fact is that we do. Your prospective customers will judge you by your small business marketing materials. So if you dont have the expertise to make your small business marketing materials professional, by all means hire someone who does.
3.Even if you do have the talent to create professional-looking small business marketing materials, trying to create your website on your own can be risky business. Unfortunately, the world of html, java script, and flash is a complicated one thats most often best navigated by professionals with experience (and computer science degrees!). Website creation packages like Publisher, DreamWeaver, and FrontPage may advertise that theyre easy to use, but unless youre very tech savvy, you may end up creating more problems (like a website thats not search engine friendly the small business marketers worst nightmare!) than solutions.
Fortunately, in todays global world, you dont have to limit yourself to your own town or even country to find a professional to help you with your small business marketing. And while you may not want to hire a tax professional in India to prepare your taxes, there are a lot of service providers in other countries willing and able to do high-quality small business marketing work at a fraction of what youd pay a U.S. provider.
That said, doing your own small business marketing yourself (some of it at least) is not always a bad idea. Creating your own contact lists, for example, is one small business marketing activity you can easily tackle on your own saving you hundreds or thousands of dollars over buying the list from a firm. Fortunately, the Internet offers a wide variety of good advice for do-it-yourself small business marketing.
Brandt Stohr, the Small Business Marketing Genius has brought startup one man operations to billion dollar corporations by using creative marketing techniques rather then investors and capital. Brandt has been helped hundreds of entrepreneurs to get their small businesses exploding with sales without the use of expensive traditional marketing techniques. For more information and a free report on the ten deadly mistakes most small businesses are still making visit Brandt Stohr's site at http://www.smallbusinessmktng.comFarrand Blog1292
Ethelin Blog89838
posted by english23586 at 2:36 AM
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